Ferrari N.V.
BIT-RACE
Company Overview
Ferrari N.V., through its subsidiaries, designs, engineers, produces, and sells luxury performance sports cars. The company offers sports, GT, and special series cars; limited edition hyper cars; one-off and track cars; and Icona cars. It also provides racing cars, and spare parts and engines, as well as after sales, repair, maintenance, and restoration services for cars. In addition, the company licenses its Ferrari brand to various producers and retailers of luxury and lifestyle goods; Ferrari World, a theme park in Abu Dhabi, the United Arab Emirates; and Ferrari Land Portaventura, a theme park in Europe. Further, it provides direct or indirect finance and leasing services to retail clients and dealers; manages racetracks, as well as owns and manages two museums in Maranello and Modena, Italy; and develops and sells a line of apparel and accessories through its monobrand stores. As of December 31, 2021, it had a total of 30 retail Ferrari stores, including 14 franchised stores and 16 owned stores. The company also sells its products through a network of 172 authorized dealers operating 191 points of sale worldwide, as well as through its website, store.ferrari.com. Ferrari N.V. was founded in 1947 and is headquartered in Maranello, Italy.
Name
Ferrari N.V.
CEO
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Website
www.ferrari.com
Sector
Automobiles
Year Founded
1947
Company Statistics
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Bulls Say
Ferrari launches an Icona or supercar model every three to four years coupled with a step change in pricing, supporting stable annual pricing growth.
The Ferrari F1 team improves its performance, increasing the contribution of this revenue stream to the group, as well as driving brand value to new heights.
Ferrari’s strong geographical diversification, with limited exposure to China, supports the continuation of resilient results relative to most of the luxury sector. Richemont, LVMH, and Kering have at least 20% of sales sourced from China.
Bears Say
Range extension is pushed too far. The differentiation between new models becomes thinner and the overall exclusivity of the brand falls with too many Ferraris on the road. Pricing power is reduced.
Poor adoption of EV-powered Ferraris, expected to be launched at higher price points sufficient to cover the large upfront R&D, drives a decline in ROICs.
Volume growth is kept tight, thus operational leverage is reduced slowly. A mismatch between market expectations, valuations, and bottom-line growth causes share price volatility.
What's happening
Nov 18, 2025 - Dec 18, 2025
Ferrari Faces Headwinds Amid Analyst Downgrades and Strategic Moves
- Analysts downgraded Ferrari N.V. (RACE) amid concerns over future growth and earnings expectations.
- The company announced a significant share buyback program while extending its partnership with Philip Morris International.
- Despite recent challenges, some analysts remain optimistic about RACE's long-term prospects.
Over the past month, Ferrari N.V. (RACE) experienced a notable decline of 8.7%, significantly underperforming against the S&P 500's positive return of 2.0%. This downturn was primarily driven by bearish sentiments and multiple downgrades from analysts reflecting concerns over future growth potential and earnings expectations. Following a downgrade by Oddo BHF to Neutral, which cut its price target from €430 to €340, RACE hit a 23-month low. This marked the second downgrade within one week, compounding investor anxiety regarding limited volume growth and slower rollout projections for upcoming models.
In addition to Oddo BHF’s actions, Barclays also lowered its price target on RACE from €425 to €420 while maintaining an Overweight rating amidst ongoing evaluations of Ferrari’s valuation in light of current market conditions. Analysts expressed skepticism about delivery estimates for new models like the F80, revising them downward significantly for 2026.
Despite these challenges, there were moments of bullish sentiment during this period as well. On December 3rd, Ferrari announced an extension of its long-standing partnership with Philip Morris International effective January 1st; this underscores their commitment towards collaborative branding initiatives in Formula One racing events starting early next year. Furthermore, on December 16th, it was revealed that Ferrari completed its multi-year share buyback program ahead of schedule while announcing another significant initiative worth approximately €3.5 billion set to commence shortly.
While some analysts maintained confidence in RACE's long-term prospects—evidenced by UBS raising their price target—overall market reactions indicated persistent concern among investors regarding short-term performance metrics and strategic execution amidst evolving market dynamics. Ultimately though RACE faced headwinds leading up to this point with substantial declines relative not only to broader indices but also compared against sector benchmarks; however it did outperform the Consumer Discretionary (XLY) sector by approximately 38.6%.