Pernod Ricard SA
ENXTPA-RI
Company Overview
Pernod Ricard SA produces and sells wines and spirits worldwide. It offers its products under various brands. The company was founded in 1805 and is headquartered in Paris, France.
Name
Pernod Ricard SA
CEO
Alexandre Ricard
Website
www.pernod-ricard.com
Sector
Beverages
Year Founded
1805
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Bulls Say
Pernod Ricard’s extensive portfolio and strong innovation pipeline should allow the firm to remain a market leader in “must-win” markets like India.
The high-end distilled spirits category is an affordable luxury one that should benefit from long-term demand growth thanks to premiumization.
Although some of Pernod’s categories are relatively small, the niche nature of categories in which brands like Malibu and Kahlua operate leads to limited competition.
Bears Say
Premium spirits are more cyclical than most other consumer staples categories, including beer, and volumes can suffer slightly steeper declines in economic downturns.
Pernod Ricard faces regulatory, political, and tax headwinds.
Alcohol trends can be transient, and Pernod Ricard runs the risk of overpaying for brands that may not garner long-term popularity.