Birkenstock Holding plc Website

Birkenstock Holding plc

NYSE-BIRK

Company Overview

Birkenstock Holding plc manufactures and sells footwear products. It also offers sandals, shoes, closed-toe silhouettes, skincare products, and accessories. The company sells its products through e-commerce sites and a network of owned retail stores, as well as business-to-business channels. It operates in the United States, Brazil, Canada, Mexico, Europe, APMA, and internationally. Birkenstock Holding plc was founded in 1774 and is based in London, the United Kingdom. Birkenstock Holding plc is a subsidiary of BK LC Lux MidCo S.à r.l.

  • Name

    Birkenstock Holding plc

  • CEO

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  • Website

    www.birkenstock-holding.com

  • Sector

    Textiles, Apparel and Luxury Goods

  • Year Founded

    1774

Company Statistics

Profile

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Bulls Say

  • Birkenstock’s current sales are largely driven by its top five models, creating an opportunity to expand through new designs and capture higher price points.

  • Asia remains an underpenetrated market for Birkenstock, where the company is actively investing. As of August 2025, over one-third of its recent retail store openings were in the APAC region.

  • Traditionally appealing to adults due to its health and comfort benefits, Birkenstock now has an opportunity to broaden its reach to younger consumers through stylish collaborations and viral marketing campaigns.

Bears Say

  • Birkenstock has recently benefited from market tailwinds driven by the trend toward minimalist design and a relaxed, post-pandemic lifestyle. These trends may not persist to the same extent in the future.

  • Western mass-market brands have historically struggled to gain traction in Asia due to intense local competition, Birkenstock invests in Asian expansion while the success is not guaranteed.

  • Given the minimal evolution of its core designs and recent periods of rapid growth, there is a risk of market oversaturation, which could lead to a slowdown in demand.

Source: Morningstar Analysis - Oct 22, 2025
NYSE:BIRK