Coupang, Inc. Website

Coupang, Inc.

NYSE-CPNG

Company Overview

Coupang, Inc. owns and operates in e-commerce business through its mobile applications and Internet websites primarily in South Korea. It operates through two segments, Product Commerce and Growth Initiatives. The company sells various products and services in the categories of home goods and décor products, apparel, beauty products, fresh food and groceries, sporting goods, electronics, and everyday consumables, as well as travel, and restaurant order and delivery services. It also performs operations and support services in China, Singapore, Japan, Taiwan, and the United States. Coupang, Inc. was incorporated in 2010 and is headquartered in Seoul, South Korea.

  • Name

    Coupang, Inc.

  • CEO

    Bom Suk Kim

  • Website

    www.aboutcoupang.com

  • Sector

    Broadline Retail

  • Year Founded

    2010

Company Statistics

Profile

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Bulls Say

  • Farfetch’s profitability and market share gains could improve faster under Coupang’s management, driving earnings growth for the firm.

  • Fulfillment and Logistics by Coupang gaining stronger-than-expected traction would lead to more market share gain in Coupang’s marketplace business.

  • Successful expansion into overseas markets such as Taiwan will help accelerate Coupang’s earnings growth.

Bears Say

  • Stronger competition from domestic and cross-border e-commerce companies could lead to lower-than-expected profitability for Coupang.

  • Coupang may face another large fine by regulators to combat its monopolistic behaviors, while the government may introduce more competition into the market.

  • If Farfetch and the Taiwan e-commerce business fail to improve profitability, this will drag on Coupang’s margin.

Source: Morningstar Analysis - Dec 11, 2025

What's happening

Nov 12, 2025 - Dec 12, 2025

Coupang Inc. Faces Turbulent Month Amid Data Breach and Leadership Changes

  • A significant data breach compromised personal information for approximately 33.7 million customers, leading to public concern and regulatory scrutiny.
  • CEO Park Dae-jun publicly apologized after revelations of unauthorized access to customer data, resulting in police raids at the company's headquarters.
  • The resignation of CEO Park amid ongoing investigations has raised investor unease regarding Coupang's operational stability.

Over the past month, Coupang Inc. (CPNG) experienced a notable decline in stock performance, with an overall movement of -9.0%. This downturn starkly contrasts with the S&P 500's modest gain of 0.7%, highlighting CPNG's underperformance relative to broader market trends by 9.7%. The primary catalyst for this negative trajectory was a severe data breach that exposed personal information for about 33.7 million customers, raising widespread public concern and inviting regulatory scrutiny.

On December 1st, CEO Park Dae-jun issued a public apology following revelations about unauthorized access to customer data dating back several months. This incident triggered immediate backlash and led to police raids at Coupang's headquarters on December 9th as authorities sought evidence related to the breach. The fallout from these events significantly impacted investor sentiment and contributed to substantial declines in share prices during this period.

The leadership change at Coupang further compounded investor unease when Park resigned on December 10th amidst ongoing investigations into potential fines that could reach up to one trillion won due to regulatory violations stemming from the breach. Harold Rogers was appointed interim CEO during this tumultuous time, adding another layer of uncertainty regarding future operational stability and governance within the company.

Additionally, other factors influenced CPNG’s stock performance throughout November and early December; notably, CFO Anand Gaurav sold over 75,000 shares shortly before major announcements concerning the data breach were made—actions that often raise red flags among investors regarding insider confidence in company prospects.

Despite these challenges negatively impacting its reputation over this month-long period, it is worth noting that Coupang Inc outperformed the Consumer Discretionary (XLY) sector by a margin of 40.8%.

NYSE:CPNG