Deckers Outdoor Corporation Website

Deckers Outdoor Corporation

NYSE-DECK

Company Overview

Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities. The company offers premium footwear, apparel, and accessories under the UGG brand name; sandals, shoes, and boots under the Teva brand name; and relaxed casual shoes and sandals under the Sanuk brand name. It also provides footwear and apparel for ultra-runners and athletes under the Hoka brand name; and fashion casual footwear using other plush materials under the Koolaburra brand. The company sells its products through department stores, domestic independent action sports and outdoor specialty footwear retailers, and larger national retail chains, as well as online retailers. It also sells its products directly to consumers through its retail stores and e-commerce websites, as well as distributes its products through distributors and retailers in the United States, Europe, the Asia-Pacific, Canada, Latin America, and internationally. As of March 31, 2022, it had 149 retail stores, including 75 concept stores and 74 outlet stores worldwide. The company was founded in 1973 and is headquartered in Goleta, California.

  • Name

    Deckers Outdoor Corporation

  • CEO

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  • Website

    www.deckers.com

  • Sector

    Textiles, Apparel and Luxury Goods

  • Year Founded

    1973

Company Statistics

Profile

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Bulls Say

  • Hoka has experienced tremendous growth over the past few years. The popularity of the brand allows for high full-price sell-through and profit margins. Deckers’ profitability and returns on investment have increased greatly since Hoka became popular.

  • A successful restructuring effort has brought improving sales and profitability for Ugg. We think it will hold its position as a premium brand with strong margins.

  • Both Hoka and Ugg have opportunities for greater distribution, geographic expansion, and extensions into new categories.

Bears Say

  • Hoka and Ugg are known for specific styles of footwear that could fall out of favor with consumers or be adversely affected by knockoffs given the limited barriers to entry in the space.

  • Teva and Ahnu generate immaterial sales and profit. The effort and expense put into these brands could hurt financial results and distract management.

  • As a company that relies heavily on imports to the US, Deckers is subject to higher tariffs that could reduce margins and sales. There is also a risk that a trade war could reduce consumer spending on footwear.

Source: Morningstar Analysis - Nov 13, 2025

What's happening

Nov 15, 2025 - Dec 17, 2025

Deckers Outdoor Corp Surges 25.5% Amid Upgrades and Product Announcements

  • DECK received a rating upgrade from Stifel, boosting investor confidence.
  • Social media discussions fueled optimism about the company's growth prospects.
  • Guggenheim's Neutral rating introduced caution but did not significantly impact investor enthusiasm.

Over the past month, Deckers Outdoor Corp (DECK) experienced a remarkable overall movement of 25.5%, significantly outperforming the S&P 500's return of just 1.3%. This strong performance can be attributed to several bullish developments that positively influenced investor sentiment and stock activity. On November 18, DECK was upgraded by Stifel from Hold to Buy with a price target set at $117, reflecting a robust growth outlook for the company.

Following this upgrade, social media discussions surrounding DECK intensified in early December as users expressed optimism about potential stock performance improvements leading into late 2025 and beyond. Additionally, on December 5th, reports emerged regarding incoming products related to DECK, generating excitement among investors who viewed this as indicative of ongoing expansion efforts by the company.

However, not all recent news has been positive for DECK; on December 10th, Guggenheim initiated coverage with a Neutral rating after noting a closing price of $101.21 per share the previous day. While this assessment reflects some caution regarding market conditions impacting Deckers' future performance, it did little to dampen investor enthusiasm built up over prior weeks.

Overall during this period marked by significant bullish events such as upgrades and product announcements alongside some bearish sentiments from cautious analysts like Guggenheim led to DECK’s impressive outperformance relative to both the broader S&P index and Consumer Discretionary sector benchmarks—wherein Deckers Outdoor Corp outperformed by an impressive margin of 72.7%.

NYSE:DECK