General Mills, Inc. Website

General Mills, Inc.

NYSE-GIS

Company Overview

General Mills, Inc. manufactures and markets branded consumer foods worldwide. The company operates in five segments: North America Retail; Convenience Stores & Foodservice; Europe & Australia; Asia & Latin America; and Pet. It offers ready-to-eat cereals, refrigerated yogurt, soup, meal kits, refrigerated and frozen dough products, dessert and baking mixes, bakery flour, frozen pizza and pizza snacks, snack bars, fruit and salty snacks, ice cream, nutrition bars, wellness beverages, and savory and grain snacks, as well as various organic products, including frozen and shelf-stable vegetables. It also supplies branded and unbranded food products to the North American foodservice and commercial baking industries; and manufactures and markets pet food products, including dog and cat food. The company markets its products under the Annie's, Betty Crocker, Bisquick, Blue Buffalo, Blue Basics, Blue Freedom, Bugles, Cascadian Farm, Cheerios, Chex, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, EPIC, Fiber One, Food Should Taste Good, Fruit by the Foot, Fruit Gushers, Fruit Roll-Ups, Gardetto's, Go-Gurt, Gold Medal, Golden Grahams, Häagen-Dazs, Helpers, Jus-Rol, Kitano, Kix, Lärabar, Latina, Liberté, Lucky Charms, Muir Glen, Nature Valley, Oatmeal Crisp, Old El Paso, Oui, Pillsbury, Progresso, Raisin Nut Bran, Total, Totino's, Trix, Wanchai Ferry, Wheaties, Wilderness, Yoki, and Yoplait trademarks. It sells its products directly, as well as through broker and distribution arrangements to grocery stores, mass merchandisers, membership stores, natural food chains, e-commerce retailers, commercial and noncommercial foodservice distributors and operators, restaurants, convenience stores, and pet specialty stores, as well as drug, dollar, and discount chains. The company operates 466 leased and 392 franchise ice cream parlors. General Mills, Inc. was founded in 1866 and is headquartered in Minneapolis, Minnesota.

  • Name

    General Mills, Inc.

  • CEO

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  • Website

    www.generalmills.com

  • Sector

    Food Products

  • Year Founded

    1866

Company Statistics

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Bulls Say

  • General Mills holds strong brands in pet food, which should benefit from growing pet ownership and humanization trends. The Blue Buffalo brand is particularly well positioned in the more attractive premium segment and should do well in the fresh pet category.

  • Hedging, price increases, and cost management help General Mills to absorb input cost inflation more effectively than some of its peers, as seen by its adjusted operating margin remaining healthy amid recent high inflation.

  • General Mills commands leading shares across several categories, entrenching its importance with retailers.

Bears Say

  • General Mills is particularly vulnerable to changing consumer preferences and health trends, given its reliance on cereal, snacks, and convenient foods (52% of fiscal 2025 sales). Losing market share could exacerbate the hit to its financial performance.

  • Holding premium brands could make General Mills exposed to consumers trading down amid difficult economic conditions.

  • General Mills could add to its meager organic growth outlook through acquisitions, adding the risk of overpaying or failing to integrate assets appropriately.

Source: Morningstar Analysis - Sep 22, 2025

What's happening

Nov 15, 2025 - Dec 17, 2025

General Mills Inc Faces Challenges Despite Positive Initiatives

  • General Mills declared a quarterly dividend of $0.61 per share, reflecting an annual yield of 5.2%.
  • The company launched innovative marketing campaigns featuring notable personalities to enhance brand visibility.
  • Analysts from RBC issued an outperform rating with a price target of $63 for the stock.

Over the past month, General Mills Inc (GIS) experienced a decline of 0.8%, which is notably below the S&P 500's gain of 1.3%. This performance gap indicates that GIS lagged behind broader market trends by 2.1%. Mixed sentiment surrounded GIS during this period, as several bullish events contributed positively to its stock movement but were insufficient to offset overall declines.

A significant highlight was the announcement on November 18 regarding a quarterly dividend declaration amounting to $0.61 per share, showcasing an annual yield of 5.2%. This move demonstrated General Mills' commitment to returning value to shareholders and likely bolstered investor sentiment in subsequent days amid market fluctuations. Additionally, promotional efforts such as Wheaties’ limited-edition Marty Supreme box launch aimed at enhancing brand visibility and consumer engagement.

On December 15, GIS initiated a new playoff campaign featuring well-known personalities like Justin Jefferson and Terry Crews, targeting consumer interest during game day seasons. Furthermore, analysts from RBC provided an outperform rating for General Mills with a price target set at $63, indicating optimism about the company's recovery trajectory; however, these positive developments did not significantly alter the overall negative trend observed in stock performance throughout this timeframe.

Despite these initiatives intended to boost investor confidence—such as dividend declarations and engaging marketing campaigns—General Mills faced challenges reflected in its underperformance against sector benchmarks and broader market indices like the S&P 500 during this period. Notably, General Mills Inc underperformed the Consumer Staples (XLP) sector by -3.4%.

NYSE:GIS