HubSpot, Inc. Website

HubSpot, Inc.

NYSE-HUBS

Company Overview

HubSpot, Inc. provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes marketing, sales, service, and content management systems, as well as integrated applications, such as search engine optimization, blogging, website content management, messaging, chatbots, social media, marketing automation, email, predictive lead scoring, sales productivity, knowledge base, commerce, conversation routing, video hosting, ticketing and helpdesk tools, customer NPS surveys, analytics, and reporting. It also offers professional services to educate and train customers on how to leverage its CRM platform, as well as phone and/or email and chat-based support services. The company serves mid-market business-to-business companies. HubSpot, Inc. was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.

  • Name

    HubSpot, Inc.

  • CEO

    Yamini Rangan

  • Website

    www.hubspot.com

  • Sector

    Software

  • Year Founded

    2005

Company Statistics

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Bulls Say

  • HubSpot has made a splash in the SMB market with its freemium model, easier implementation, and simple and feature-rich software.

  • HubSpot does not have to beat out Salesforce or Microsoft, but by offering a credible solution to the midmarket, we think it can grow rapidly in an underserved niche.

  • HubSpot’s record of introducing new solutions in adjacent areas, upselling existing customers, and moving customers up the stack as they grow has driven strong revenue growth thus far and seems likely to continue over the next several years.

Bears Say

  • Net dollar retention is low relative to other rapidly growing SaaS peers and even software more broadly. Given the SMB customer base, we do not see this easing over the next several years.

  • HubSpot is likely to face increasing competition from Salesforce and Adobe as it continues to refine its portfolio and go after larger customers.

  • HubSpot is executing across many areas at once, including launching new solutions and making acquisitions, and selling to increasingly larger customers so there is no shortage of risks to attend to for management.

Source: Morningstar Analysis - Nov 06, 2025

What's happening

Nov 12, 2025 - Dec 12, 2025

HubSpot Inc. Faces Mixed Signals Amidst Slight Decline

  • HubSpot Inc. ranked second among companies on RepVue for user ratings, enhancing its market reputation.
  • The company saw a 4.1% increase following announcements of participation in key technology conferences.
  • Insider selling by Director Brian Halligan raised concerns just before the earnings report, despite strong revenue growth.

Over the past month, HubSpot Inc. (HUBS) experienced a slight decline of 0.7%. This performance was notably below the S&P 500's gain of 0.7%, resulting in an underperformance of 1.4% relative to this benchmark index. Despite this downturn, several events positively influenced investor sentiment during the period.

On November 25, HUBS shares rose by 4.1% after news about its involvement in upcoming technology conferences aimed at showcasing innovations and strategic initiatives within the tech sector emerged. This increased visibility is expected to significantly enhance HubSpot’s presence among industry peers and potential clients alike. Additionally, on that same day, it was reported that HubSpot secured second place on RepVue for user ratings received from customers, further solidifying its standing in the market.

However, not all developments were favorable; earlier in November raised concerns regarding insider trading when Director Brian Halligan sold a substantial number of shares at $368.11 per share shortly before earnings were released on November 13th. While this transaction may have indicated some lack of confidence from insiders about future performance, it coincided with an earnings report revealing impressive year-over-year revenue growth exceeding 20%. This strong financial result helped mitigate negative sentiments associated with insider sales.

Throughout mid-November leading up to these events, analysts expressed mixed views about HUBS stock based on varying price targets set by firms such as Rothschild & Co Redburn and Evercore ISI after reviewing their financials post-earnings release.. The company also highlighted advancements like AI-powered agents and hybrid monetization strategies that could enhance its competitive edge moving forward.

Despite fluctuations due to both bullish developments and bearish signals from insider trading activities or analyst downgrades throughout the month—such as adjustments in price targets—HubSpot managed to outperform its sector significantly while still trailing behind broader market indices like the S&P 500 overall by a small margin; specifically outpacing Information Technology (XLK) sector performance by an impressive margin of 48.8%.

NYSE:HUBS