NIKE, Inc. Website

NIKE, Inc.

NYSE-NKE

Company Overview

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells men's, women's, and kids athletic footwear, apparel, equipment, and accessories worldwide. The company provides athletic and casual footwear, apparel, and accessories under the Jumpman trademark; and casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. In addition, it sells a line of performance equipment and accessories comprising bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities under the NIKE brand; and various plastic products to other manufacturers. The company markets apparel with licensed college and professional team, and league logos, as well as sells sports apparel. Additionally, it licenses unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks. The company sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.

  • Name

    NIKE, Inc.

  • CEO

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  • Website

    www.nike.com

  • Sector

    Textiles, Apparel and Luxury Goods

  • Year Founded

    1964

Company Statistics

Profile

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Bulls Say

  • Demand in the global sportswear market has been soft recently, but it should expand, especially in Asia and other developing markets. As the global share leader, Nike is positioned to benefit.

  • Nike brought back longtime executive Elliott Hill to serve as its CEO. Given his company knowledge and relationships with key partners, we are confident in his ability to improve results.

  • Although currently depressed, Nike’s EBIT margins should return to midteen levels in the medium term as it increases full-price sales, releases new merchandise, and grows sales in high-margin markets.

Bears Say

  • Nike has had a tumultuous period due to economic issues in key regions and its own mistakes. Given the depth of its problems, the timing of a turnaround is uncertain.

  • Higher US tariffs are expected to bring $1.5 billion in new annualized expense and reduce Nike’s gross margins. The expense may be mitigated through price increases and other actions over time, but this is uncertain.

  • Nike’s dominance in running shoes has been challenged by the success of relative newcomers like Hoka and On. It has fallen behind some others on innovation.

Source: Morningstar Analysis - Oct 02, 2025

What's happening

Nov 15, 2025 - Dec 17, 2025

Nike Inc. Shows Resilience Amid Market Challenges

  • Analysts from BTIG reaffirmed a Buy rating with a price target of $100, boosting investor confidence.
  • Leadership changes aimed at enhancing operational efficiency have been positively received by the market.
  • Despite recent challenges, strategic initiatives and favorable ratings position Nike favorably in the current market landscape.

Over the past month, Nike Inc. (NKE) has demonstrated notable resilience in its stock performance, achieving an overall increase of 5.6%. This positive trend significantly outperformed the S&P 500's modest gain of 1.3%, marking a difference of 4.3%. In comparison to the Consumer Discretionary sector (XLY), Nike Inc outperformed by an impressive margin of 52.8%.

Recent developments have bolstered investor sentiment surrounding NKE. Analysts from BTIG reiterated their Buy rating with a price target set at $100 ahead of upcoming earnings announcements scheduled for December 18th, reinforcing confidence among investors. Social media discussions indicated that NKE had reclaimed previous lows and established support levels above $60, likely contributing to bullish sentiment during this period.

Key leadership changes announced earlier this month were pivotal; restructuring efforts aimed at improving operational efficiency garnered positive reactions from analysts and investors alike. CEO Elliot Hill expressed optimism about regaining competitive momentum through enhanced product innovation while addressing consumer demands across various channels including value-oriented shoppers on platforms like Amazon.

Despite these encouraging indicators, some bearish sentiments emerged due to declines in share value over longer timeframes—specifically noting a drop exceeding 50% over five years—which contrasts sharply with broader market gains during that same period. Additionally, certain analysts reduced their earnings estimates significantly ahead of fiscal Q2 results due next week amid concerns regarding sales guidance for future quarters.

Nike Inc outperformed the Consumer Discretionary (XLY) sector by 52.8%.

NYSE:NKE