Snap Inc. Website

Snap Inc.

NYSE-SNAP

Company Overview

Snap Inc. operates as a camera company in North America, Europe, and internationally. The company offers Snapchat, a camera application with various functionalities, such as Camera, Communication, Snap Map, Stories, and Spotlight that enable people to communicate visually through short videos and images. It also provides Spectacles, an eyewear product that connects with Snapchat and captures photos and video from a human perspective; and advertising products, including AR ads and Snap ads comprises a single image or video ads, story ads, collection ads, dynamic ads, and commercials. The company was formerly known as Snapchat, Inc. and changed its name to Snap Inc. in September 2016. Snap Inc. was founded in 2010 and is headquartered in Santa Monica, California.

  • Name

    Snap Inc.

  • CEO

    Evan T. Spiegel

  • Website

    www.snap.com

  • Sector

    Interactive Media and Services

  • Year Founded

    2010

Company Statistics

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Bulls Say

  • With 450 million daily active users already, Snap has a large user base to build on with investments in new applications and features.

  • As digital spending continues to grow, Snap can reap the benefits by attracting advertisers that seek to target younger audiences. .

  • Alternative revenue streams like Snap+ and Spectacles could gain traction and drive revenue growth.

Bears Say

  • Snap’s continued spending on user acquisition and improved engagement will limit profitability for the foreseeable future.

  • Snap may struggle to compete for both advertising dollars and users’ attention against established players like Meta and larger emerging rivals like TikTok.

  • By issuing only nonvoting shares for public trading, Snap’s management retains complete control over the firm, potentially limiting accountability.

Source: Morningstar Analysis - Nov 06, 2025

What's happening

Nov 13, 2025 - Dec 13, 2025

Snap Inc. Faces Significant Challenges Amid Insider Selling and Regulatory Pressures

  • CEO Evan Spiegel's substantial share sale raises investor concerns about company governance.
  • Russia's ban on Snapchat due to alleged extremist activities threatens user engagement.
  • Despite some positive analyst upgrades, skepticism remains over SNAP’s strategic direction.

Over the past month, Snap Inc. (SNAP) experienced a notable decline of 19.6%. This performance starkly contrasts with the S&P 500's minimal drop of 0.2%, resulting in an underperformance of 19.4% relative to the index. The Communication Services sector also faced challenges, with SNAP lagging behind by 22.2%. Various internal and external factors contributed to this bearish sentiment surrounding the stock.

A significant event that impacted investor confidence was CEO Evan Spiegel's sale of over 1.25 million shares at $8.01 per share on December 8, totaling approximately $10 million. Such insider selling typically raises red flags among investors regarding future company performance and governance practices, particularly when other executives also divested shares around this time.

The market reaction was further exacerbated by negative regulatory news; Russia blocked Snapchat due to alleged extremist activities associated with its platform, which could hinder user engagement in one of its markets. Additionally, reports indicated that grocery businesses were adversely affected by operational pauses related to Snap's services—signifying disruptions impacting both SNAP and its partners.

Despite earlier bullish signals in December from firms like Arete and Citi analysts—who upgraded their outlooks for SNAP—the overall trend remained downward as skepticism grew regarding SNAP’s strategic pivots towards AI partnerships and augmented reality initiatives amid declining advertising revenues influenced by broader economic conditions.

Overall, while there were moments suggesting potential recovery or optimism surrounding product innovations within Snap Inc., these positives were overshadowed by substantial insider selling activity and unfavorable market reactions stemming from regulatory pressures along with operational impacts on associated businesses.

NYSE:SNAP