Company Overview

YETI Holdings, Inc. designs, markets, retails, and distributes products for the outdoor and recreation market under the YETI brand. The company offers hard and soft coolers, as well as cargo, bags, outdoor living, and associated accessories. It also provides drinkware products, such as colsters, lowballs, wine tumblers, stackable pints, mugs, tumblers, bottles, and jugs, as well as accessories comprising bottle straw caps, tumbler handles, jug mounts, and bottle slings under the Rambler brand. In addition, the company offers YETI-branded gear products, such as hats, shirts, bottle openers, and ice substitutes. It sells its products through independent retailers, including outdoor specialty, hardware, sporting goods, and farm and ranch supply stores, as well as through Website. The company operates in the United States, Canada, Australia, New Zealand, Europe, Hong Kong, China, Singapore, and Japan. YETI Holdings, Inc. was founded in 2006 and is headquartered in Austin, Texas.

  • Name

    YETI Holdings, Inc.

  • CEO

    Matthew J. Reintjes

  • Website

    www.yeti.com

  • Sector

    Leisure Products

  • Year Founded

    2006

Company Statistics

Profile

  • Market Cap

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  • Shares Out

  • Revenue

  • Employees

Margins

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Returns (5Yr Avg)

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  • ROTA

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  • ROIC

Valuation (TTM)

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  • P/B

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  • P/FCF

  • EV/Gross Profit

Valuation (NTM)

  • Price Target

  • P/E

  • PEG

  • EV/Sales

  • EV/EBITDA

  • P/FCF

Financial Health

  • Cash

  • Net Debt

  • Debt/Equity

  • EBIT/Interest

Growth (CAGR)

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Dividends

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  • DPS Growth Fwd 2Yr

What's happening

Nov 13, 2025 - Dec 13, 2025

YETI Holdings Inc. Surges Amid Market Challenges with Strategic Innovations

  • YETI Holdings Inc. achieved a remarkable stock increase of 14.1% over the past month, significantly outperforming the S&P 500's decline of 0.2%.
  • The company's focus on product innovation and diversification has strengthened its market position and investor confidence.
  • Despite some bearish indicators, YETI's performance remains robust compared to broader market trends in the Consumer Discretionary sector.

Over the past month, YETI Holdings Inc. has demonstrated strong stock performance with an overall increase of 14.1%. This rise contrasts sharply with the S&P 500’s slight decline of 0.2%, underscoring YETI's solid market presence and investor confidence during this period. The company’s strategic emphasis on product innovation is pivotal as it diversifies its offerings beyond hard coolers into drinkware and soft cooler bags, focusing on durability and design.

On December 1st, YETI saw a significant price surge of 2.7%, contributing to a cumulative growth exceeding 32% for the month despite minor fluctuations in daily trading sessions throughout November and December. Analysts have noted that YETI’s price-to-earnings (P/E) ratio remains lower than the industry average of 40.7 for Leisure Products, indicating potential undervaluation that could attract additional investment interest.

Investor engagement increased due to announcements regarding participation in upcoming conferences around November 25th; such events typically enhance visibility within the investment community while fostering valuable connections with stakeholders, likely contributing to positive sentiment surrounding future growth prospects for YETI.

However, not all news was favorable; on December 2nd, analysts adjusted their price targets amidst mixed market reactions which introduced some bearish indicators into discussions about consumer discretionary spending trends affecting valuations across sectors like Consumer Discretionary (XLY). While TD Cowen raised its target from $36 to $44 while maintaining a favorable rating for Yeti Holdings Inc., concerns about broader economic conditions persist.

Despite these challenges towards month-end due to external factors impacting stock valuations generally across sectors like Consumer Discretionary (XLY), Yeti still managed impressive gains relative to both its sector and broader indices like the S&P500—outperforming them significantly by over 63% relative to their respective performances during this timeframe.

NYSE:YETI