Celsius Holdings, Inc. Website

Celsius Holdings, Inc.

NasdaqCM-CELH

Company Overview

Celsius Holdings, Inc. develops, processes, markets, distributes, and sells functional drinks and liquid supplements in North America, Europe, Asia, and internationally. It offers various carbonated and non-carbonated functional energy drinks under the CELSIUS Originals name; dietary supplement in carbonated flavors, including apple jack'd, orangesicle, inferno punch, cherry lime, blueberry pomegranate, strawberry dragon fruit, tangerine grapefruit, and jackfruit under the CELSIUS HEAT name; and branched-chain amino acids functional energy drink that fuels muscle recovery under the CELSIUS BCCA+ENERGY name. The company also provides CELSIUS On-the-Go, a powdered form of the active ingredients in functional energy drinks in individual On-The-Go packets and canisters; and sparkling grapefruit, cucumber lime, and orange pomegranate, as well as pineapple coconut, watermelon berry, and strawberries and cream non-carbonated functional energy drinks under the CELSIUS Sweetened. It distributes its products through direct-to-store delivery distributors and direct to retailers, including supermarkets, convenience stores, drug stores, nutritional stores, and mass merchants, as well as health clubs, spas, gyms, the military, and e-commerce websites. The company was formerly known as Vector Ventures, Inc. and changed its name to Celsius Holdings, Inc. in January 2007. Celsius Holdings, Inc. was founded in 2004 and is headquartered in Boca Raton, Florida.

  • Name

    Celsius Holdings, Inc.

  • CEO

    John Fieldly

  • Website

    celsiusholdingsinc.com

  • Sector

    Beverages

  • Year Founded

    2004

Company Statistics

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Bulls Say

  • Celsius’ and Alani Nu's better-for-you, fitness-oriented product portfolio complements consumers’ preference for wellness-oriented offerings, propelling outsize growth prospects relative to the overall beverage and energy drink category.

  • Celsius should continue to expand its distribution points through the PepsiCo network, facilitating growth through entry into new markets and channel penetration.

  • Investments in branded cooler placements should enhance Celsius’ in-store visibility, while continued product investments could bolster brand loyalty.

Bears Say

  • Celsius must spend significantly more on marketing and research and development spending to remain competitive, signaling the significant brand investment required to stay relevant, while integrating Alani Nu could prove costly, which could cap the firm’s profit prospects.

  • Success in international markets may be difficult due to differences in taste preferences, Monster’s market dominance, and PepsiCo’s less robust beverage distribution prowess relative to Coca-Cola.

  • Regulatory scrutiny in the US and Europe might diminish the firm’s brand, especially with its narrow category focus.

Source: Morningstar Analysis - Nov 07, 2025

What's happening

Nov 12, 2025 - Dec 12, 2025

Celsius Holdings Inc: Positive Developments Amid Mixed Signals

  • Significant progress in the integration with Alani Nu is boosting investor confidence.
  • Insider trading activity reflects management's belief in the company's potential.
  • Despite bullish sentiment, CELH underperformed relative to the Consumer Staples sector.

Over the past month, Celsius Holdings Inc (CELH) has seen a modest overall price movement of 1.2%, outperforming the S&P 500's return of 0.7% by a margin of 0.5%. This performance was driven by notable bullish sentiment stemming from operational developments and insider transactions that enhanced investor confidence.

A key driver for positive sentiment during this period was significant progress in CELH’s integration plan with Alani Nu, which is on track for completion by the end of Q1 2026. Reports indicate that over 80% transition into PepsiCo’s distribution network has already been achieved, coinciding with discussions on social media about substantial options trades that suggest strong market interest surrounding CELH's future prospects.

Insider trading activity also played an important role in shaping market perception. Hal Kravitz, a director and significant shareholder, acquired shares at $45.24 each shortly after President Eric Hanson made his first insider purchase in over five years at approximately $43.93 per share. These transactions were positively received among investors who interpreted them as affirmations of management’s confidence in the company’s potential.

However, there were bearish indicators impacting CELH during this timeframe; notably, an officer surrendered over ten thousand shares which raised questions about executive sentiment within the company amidst ongoing discussions regarding its strategic direction and performance metrics following earnings release announcements.

Despite these mixed signals from insiders and fluctuations due to broader market conditions affecting consumer staples stocks—where CELH underperformed relative to the Consumer Staples sector (XLP) by -0.6%—the overall narrative remained largely optimistic due to strong operational execution and active trading interest observed across various platforms throughout November into early December.

NasdaqCM:CELH