The Trade Desk, Inc. Website

The Trade Desk, Inc.

NasdaqGM-TTD

Company Overview

Trade Desk, Inc. operates as a technology company in the United States and internationally. The company operates a self-service cloud-based platform that allows buyers to create, manage, and optimize data-driven digital advertising campaigns across various ad formats and channels, including display, video, audio, native, and social on various devices, such as computers, mobile devices, and connected TV. It also provides data and other value-added services. The company serves advertising agencies and other service providers for advertisers. The Trade Desk, Inc. was incorporated in 2009 and is headquartered in Ventura, California.

  • Name

    The Trade Desk, Inc.

  • CEO

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  • Website

    www.thetradedesk.com

  • Sector

    Media

  • Year Founded

    2009

Company Statistics

Profile

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Financial Health

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Growth (CAGR)

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Dividends

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Bulls Say

  • TTD's proprietary algorithms for identification and real-time ad bidding are perfect solutions, since campaign measurability is a constant focus among advertisers.

  • As an unbiased advocate for advertiser budgets, TTD has a structural advantage over less transparent ad giants like Google, Meta, and Amazon.

  • If the firm can get widespread adoption of its solutions that simplify the advertising supply chain, it will foster unmatched publisher dependence.

Bears Say

  • Most advertising dollars are routed to the ad giants. Firms like Google and Meta have no incentive to work with TTD, since it would compress their ad revenue.

  • Convincing publishers to adopt TTD's solutions like OpenPath will require considerable technological buy-in.

  • Amazon's demand-side platform directly targets TTD's advertising space on the open internet, and its scale allows it to outcompete on price, pressuring TTD's margins.

Source: Morningstar Analysis - Nov 07, 2025

What's happening

Nov 29, 2025 - Dec 31, 2025

Trade Desk Inc Faces Significant Challenges Amidst Market Decline

  • TTD's market cap has plummeted over 72% in the past year despite strong revenue growth.
  • Mixed analyst reviews and competitive pressures have contributed to bearish sentiment surrounding TTD.
  • The stock underperformed against both the S&P 500 and its sector peers, indicating broader challenges.

Over the past month, Trade Desk Inc. (TTD) has encountered substantial difficulties, resulting in an overall decline of 3.0%. This downturn is particularly pronounced when compared to the S&P 500's modest gain of 0.6%, reflecting a relative shortfall of 3.6%. The prevailing sentiment around TTD remains largely negative due to various factors impacting investor confidence.

A significant event occurred on December 18 when it was reported that TTD had experienced a staggering market cap decline exceeding 72% over the past year, despite demonstrating resilient revenue growth and solid fundamentals. In Q3, TTD reported revenues of $739 million—a year-over-year increase of 18%. However, concerns about future performance persisted as analysts projected Q4 revenues at least $840 million alongside adjusted EBITDA expectations suggesting potential upside for investors.

The stock faced additional declines due to mixed analyst assessments and worries regarding overselling within the context of the S&P 500. On December 15, Wedbush maintained a Neutral rating while highlighting challenges ahead amid competitive pressures affecting future growth prospects for TTD. Furthermore, reports indicated that TTD breached historical support levels reminiscent of lows seen during the Covid-19 pandemic; this raised alarms among investors who noted a significant drop since previous December highs.

Despite some bullish moments—such as Cathie Wood’s ARK Investment purchasing shares on December 5—the overall narrative remained negative throughout much of this period. Promotional giveaways on trading platforms failed to positively influence investor sentiment against declining stock prices and increasing skepticism regarding long-term viability amidst fierce competition from larger players like Amazon.

Trade Desk Inc underperformed not only against broader market indices but also lagged behind its sector peers in Communication Services (XLC), where it fell short by -5.9%.

NasdaqGM:TTD