Company Overview

Winmark Corporation, together with its subsidiaries, operates as a franchisor of retail store concepts that buy, sell, trade, and consign used merchandise primarily in the United States and Canada. The company operates through two segments, Franchising and Leasing. Its franchises retail stores operate under the Plato's Closet, Once Upon A Child, Play It Again Sports, Style Encore, and Music Go Round brand names. The company's Plato's Closet brand stores buys and sells used clothing and accessories for the teenage and young adult market; and Once Upon A Child brand stores buys and sells used and new children's clothing, toys, furniture, equipment, and accessories primarily to parents of children ages infant to 12 years. Its Play It Again Sports brand stores buys, sells, trades in, and used and new sporting goods, equipment, and accessories for various athletic activities, such as team sports, fitness, ski/snowboard, golf, and others; Style Encore brand stores buys and sells used women's apparel, shoes, and accessories; and Music Go Round brand stores buys, sells, trades in, and used and new musical instruments, speakers, amplifiers, music-related electronics, and related accessories. In addition, the company is also involved in the middle-market equipment leasing business focusing on technology and business-essential equipment. As of February 23, 2022, it had 1,271 franchised stores, as well as offers its products online at musicgoround.com, playitagainsports.com, and style-encore.com. Winmark Corporation was incorporated in 1988 and is headquartered in Minneapolis, Minnesota.

  • Name

    Winmark Corporation

  • CEO

    Brett D. Heffes

  • Website

    winmarkcorporation.com

  • Sector

    Specialty Retail

  • Year Founded

    1988

Company Statistics

Profile

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  • Shares Out

  • Revenue

  • Employees

Margins

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Returns (5Yr Avg)

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  • ROIC

Valuation (TTM)

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Valuation (NTM)

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Financial Health

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Growth (CAGR)

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Dividends

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What's happening

Nov 13, 2025 - Dec 13, 2025

Winmark Corp Shows Resilience with Strong Performance Amid Market Challenges

  • Winmark Corp's recent dividend declaration sparked initial bearish sentiment but did not hinder overall positive momentum.
  • The company outperformed the Consumer Discretionary sector significantly, indicating strong investor confidence.
  • Macroeconomic stability in consumer spending contributed to Winmark's favorable performance trajectory.

Over the past month, Winmark Corp (WINA) experienced a notable overall movement of 7.0%, significantly outperforming the S&P 500, which returned -0.2%. This performance indicates robust resilience in WINA's stock amid broader market challenges. On November 12, the company announced a dividend of $10.96 per share, which initially led to a decline of 3.8% on that day due to immediate bearish reactions from investors.

Despite this short-term dip following the dividend announcement, WINA maintained positive momentum for most of the month prior. Investor optimism regarding Winmark’s business model and growth prospects within its niche market segment likely played a crucial role in sustaining this upward trend. The company's strategic initiatives and operational efficiencies further bolstered shareholder confidence during this period.

Macroeconomic indicators also influenced WINA's performance over the month; while uncertainty loomed over many sectors, signs of stability in consumer discretionary spending could have positively impacted Winmark’s retail-focused operations. This context may have provided additional support for WINA as investors favored companies demonstrating adaptability amidst economic fluctuations.

In terms of sector comparisons, Winmark Corp outperformed the Consumer Discretionary (XLY) sector by an impressive margin of 56.3%. This stark contrast underscores not only WINA's strong positioning but also reflects investor preference for stocks perceived as more resilient or undervalued during economic volatility.

Overall, while volatility was observed around key events such as the dividend announcement leading to short-term declines in stock price, Winmark Corp demonstrated significant strength over this one-month period through effective management strategies and favorable market conditions relative to both its sector and broader indices like the S&P 500.

NasdaqGM:WINA