Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

Apple Inc.

Revenue

EBIT

EBITDA

CapEx

Net Interest Income

Assets

Adjusted EBITDA

Gross Profit

Adjusted Net Income

Net Revenue

Net Income

Average Assets

Adjusted EBIT

Adjusted Revenue

Adjusted EBT

Adjusted Funds From Operations

Americas Operating Income

Americas Operating Income % Chg.

Americas Operating Income Common Size

Europe Operating Income

Europe Operating Income % Chg.

Europe Operating Income Common Size

Greater China Operating Income

Greater China Operating Income % Chg.

Greater China Operating Income Common Size

Japan Operating Income

Japan Operating Income % Chg.

Japan Operating Income Common Size

Rest of Asia Pacific Operating Income

Rest of Asia Pacific Operating Income % Chg.

Rest of Asia Pacific Operating Income Common Size

Other EBIT by Geography

Other EBIT by Geography % Chg.

Other EBIT by Geography Common Size

Total EBIT by Geography

Total EBIT by Geography Common Size

Total EBIT by Geography % Chg.

EBIT by Geography

Products Gross Profit

Products Gross Profit % Chg.

Products Gross Profit Common Size

Services Gross Profit

Services Gross Profit % Chg.

Services Gross Profit Common Size

Total Gross Profit

Total Gross Profit Common Size

Total Gross Profit % Chg.

iPhone Installed User Base

iPhone Installed User Base % Chg.

Key Performance Indicators

Americas Revenue

Americas Revenue % Chg.

Americas Revenue Common Size

Europe Revenue

Europe Revenue % Chg.

Europe Revenue Common Size

Greater China Revenue

Greater China Revenue % Chg.

Greater China Revenue Common Size

Japan Revenue

Japan Revenue % Chg.

Japan Revenue Common Size

Rest of Asia Pacific Revenue

Rest of Asia Pacific Revenue % Chg.

Rest of Asia Pacific Revenue Common Size

Total Revenue by Geography

Total Revenue by Geography Common Size

Total Revenue by Geography % Chg.

Revenue by Geography

iPhone Revenue

iPhone Revenue % Chg.

iPhone Revenue Common Size

Mac Revenue

Mac Revenue % Chg.

Mac Revenue Common Size

iPad Revenue

iPad Revenue % Chg.

iPad Revenue Common Size

Wearables, Home and Accessories Revenue

Wearables, Home and Accessories Revenue % Chg.

Wearables, Home and Accessories Revenue Common Size

Products Revenue

Products Revenue % Chg.

Products Revenue Common Size

Services Revenue

Services Revenue % Chg.

Services Revenue Common Size

Total Revenue

Total Revenue Common Size

Total Revenue % Chg.

Revenue	Sep '25	Sep '24
iPhone Revenue	209,586	201,183
Mac Revenue	33,708	29,984
iPad Revenue	28,023	26,694
Wearables, Home and Accessories Revenue	35,686	37,005
Products Revenue	307,003	294,866
Services Revenue	109,158	96,169
Total Revenue	416,161	391,035

Revenue by Geography	Sep '25	Sep '24
Americas Revenue	178,353	167,045
Europe Revenue	111,032	101,328
Greater China Revenue	64,377	66,952
Japan Revenue	28,703	25,052
Rest of Asia Pacific Revenue	33,696	30,658
Total Revenue by Geography	416,161	391,035

Gross Profit	Sep '25	Sep '24
Products Gross Profit	112,887	109,633
Services Gross Profit	82,314	71,050
Total Gross Profit	195,201	180,683

EBIT by Geography	Sep '25	Sep '24
Americas Operating Income	72,480	67,656
Europe Operating Income	47,739	41,790
Greater China Operating Income	26,917	27,082
Japan Operating Income	13,955	12,454
Rest of Asia Pacific Operating Income	14,586	13,062
Other EBIT by Geography	-42,627	-38,828
Total EBIT by Geography	133,050	123,216