Crocs, Inc.
NasdaqGS-CROX
Company Overview
Crocs, Inc., together with its subsidiaries, designs, develops, manufactures, markets, and distributes casual lifestyle footwear and accessories for men, women, and children. It offers various footwear products, including clogs, sandals, slides, flip-flops, boots, flats, wedges, platforms, socks, shoe charms, loafers, sneakers, and slippers under the Crocs brand name. The company sells its products in approximately 85 countries through wholesalers, retail stores, e-commerce sites, and third-party marketplaces. As of December 31, 2021, it had 193 outlet stores, 107 retail stores, 373 company-operated stores, 73 kiosks and store-in-stores, and 14 company-operated e-commerce sites. The company serves in the Americas, the Asia Pacific, Europe, the Middle East, and Africa. Crocs, Inc. was founded in 1999 and is headquartered in Broomfield, Colorado.
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Crocs, Inc.
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Website
www.crocs.com
Sector
Textiles, Apparel and Luxury Goods
Year Founded
1999
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What's happening
Nov 18, 2025 - Dec 18, 2025
Crocs Inc. Surges 18.8% Amid Positive Trends and Strategic Collaborations
- M Science report highlights growth in Crocs' direct-to-consumer segment across the US and Europe.
- Collaboration with Microsoft generates consumer interest through Xbox-themed product launch.
- Needham maintains "Buy" rating, reinforcing investor confidence with a price target of $100.
Over the past month, Crocs Inc. (CROX) experienced an impressive increase of 18.8%, significantly outpacing the S&P 500's return of 2.0%. This robust performance was largely fueled by key events that enhanced investor sentiment and underscored Crocs' growth potential despite challenging market conditions.
On December 11, M Science published a report highlighting positive trends for Crocs in its direct-to-consumer segment in both the US and Europe for the fourth quarter. The report noted that platforms like TikTok are facilitating expansion opportunities for both Crocs and its HEYDUDE brand, contributing to a daily uptick of 2.9%. Earlier in December, Needham reiterated its "Buy" rating on CROX with a price target set at $100, further solidifying investor confidence regarding the company's future prospects.
In late November, CROX gained momentum following news about a collaboration with Microsoft to launch Xbox-themed footwear products. This announcement resulted in an impressive gain of 4%, capturing consumer interest while showcasing innovative marketing strategies aimed at younger demographics. However, concerns arose on November 24 when bearish sentiment emerged due to an investigation initiated by Kahn Swick & Foti into company executives related to prior disclosures about disappointing performance from HEYDUDE.
Despite these challenges, optimism remained prevalent as discussions around CROX's valuation circulated after reports indicated it was trading at low cash flow multiples amidst recent revenue declines. While skepticism existed regarding recovery prospects due to mixed sentiments expressed by analysts on social media platforms like Motley Fool, overall bullish narratives prevailed throughout most of December.
The cumulative effect of these developments positioned CROX favorably against broader market indices; notably outperforming not only the S&P but also exceeding expectations within the Consumer Discretionary sector (XLY) by an impressive margin of 66.1%.