Revenue by GeographyLTMDec '24Dec '23Dec '22Dec '21Dec '20Dec '19

United States Revenue

—

311.5

238.8

United Kingdom Revenue

—

—

42.1

Rest of World Revenue (Pre-FY2024 Reporting)

—

—

250.2

Rest of World Revenue

—

436.5

292.4

Other Revenue by Geography

—

—

—

Total Revenue by Geography

964.3

748

531.1

RevenueLTMDec '24Dec '23Dec '22Dec '21Dec '20Dec '19

Subscription Revenue

805.5

607.5

404.7

Advertising Revenue

73.8

54.9

49.9

Duolingo English Test Revenue

43.1

45.6

41.2

In-App Purchases Revenue

40.1

38.7

34.7

Other Product Revenue

1.8

1.3

0.7

Total Revenue

964.3

748

531.1

Key Performance IndicatorsLTMDec '24Dec '23Dec '22Dec '21Dec '20Dec '19

Monthly Active Users (MAUs)

135.3

116.7

88.4

Daily Active Users (DAUs)

50.5

40.5

26.9

Paid Subscribers

11.5

9.5

6.6

Subscription Bookings

936.2

730.7

495.5

Total Bookings

1,093.2

870.6

622.2