Alphabet Inc.
NasdaqGS-GOOG
Company Overview
Alphabet Inc. provides various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment offers products and services, including ads, Android, Chrome, hardware, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play store; and Fitbit wearable devices, Google Nest home products, Pixel phones, and other devices, as well as in the provision of YouTube non-advertising services. The Google Cloud segment offers infrastructure, platform, and other services; Google Workspace that include cloud-based collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells health technology and internet services. The company was founded in 1998 and is headquartered in Mountain View, California.
Name
Alphabet Inc.
CEO
Sundar Pichai
Website
abc.xyz
Sector
Interactive Media and Services
Year Founded
1998
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Bulls Say
Alphabet’s core advertising business is deeply entrenched in advertising budgets, allowing the firm to benefit from a secular increase in digital advertising spending
The firm’s advertising business generates substantial cash flows that it can reinvest in growth areas such as GCP, AI-infused search, and aspirational projects such as Waymo.
Alphabet has a huge opportunity in the lucrative public cloud space as a key cloud vendor to enterprises looking to digitize their workloads.
Bears Say
While Alphabet is seeking to diversify its business away from search, text-based advertising remains the largest contributor to the firm’s top line, creating a concentration risk.
Alphabet’s continued investments in new, often unproven technologies have been a drag on cash flows.
Regulators around the world are keying in on Alphabet’s search dominance and could upend the search market through the imposition of deep, structural changes in the space.
What's happening
Nov 15, 2025 - Dec 16, 2025
Alphabet Inc. Surges Amid AI Advancements and Strategic Investments
- GOOGL's stock increased by 11.9% over the past month, significantly outpacing the S&P 500's return of 1.5%.
- The launch of Google's Gemini 3 AI model has strengthened its competitive edge against rivals like OpenAI’s ChatGPT.
- Despite regulatory challenges in Europe, analysts remain optimistic about GOOGL's revenue growth driven by advancements in digital advertising and AI integration.
Over the past month, Alphabet Inc.'s stock (GOOGL) experienced a notable increase of 11.9%, which is an impressive outperformance compared to the S&P 500's return of only 1.5%. This performance reflects strong investor sentiment surrounding Alphabet, largely fueled by significant developments in its artificial intelligence (AI) and cloud computing sectors. A key driver was Berkshire Hathaway’s substantial investment of approximately $4.3 billion in shares, indicating robust confidence in Alphabet’s growth potential.
The introduction of Google's Gemini 3 AI model on November 18 marked a critical advancement for the company, enhancing its competitive positioning against other players such as OpenAI’s ChatGPT. Industry leaders have positively received this technology; for instance, Salesforce CEO Marc Benioff commended Gemini for its superior reasoning capabilities and speed compared to competitors. Furthermore, Google Cloud secured important contracts with organizations like NATO to provide secure cloud services, reinforcing its leadership role within that sector.
However, GOOGL also faced challenges due to regulatory scrutiny and ongoing legal issues within Europe that could negatively impact operations and investor sentiment moving forward. Reports suggest that Google is under investigation for antitrust practices related to advertising technologies while facing potential fines linked to previous compliance failures with EU regulations.
Investor discussions reflected mixed sentiments regarding GOOGL's trajectory amid these pressures; nevertheless, analysts maintained an optimistic outlook due to anticipated revenue growth from advancements in digital advertising and AI integration across various platforms. Overall trends indicate resilience amidst regulatory hurdles while capitalizing on technological innovations that bolster market confidence.
In summary, GOOGL not only outperformed the broader market but also exceeded expectations within its sector—outpacing the Communication Services (XLC) sector by 7.2%. This strong performance underscores Alphabet Inc.'s strategic positioning as it navigates both opportunities and challenges within an evolving technological landscape.