Alphabet Inc. provides various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment offers products and services, including ads, Android, Chrome, hardware, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play store; and Fitbit wearable devices, Google Nest home products, Pixel phones, and other devices, as well as in the provision of YouTube non-advertising services. The Google Cloud segment offers infrastructure, platform, and other services; Google Workspace that include cloud-based collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells health technology and internet services. The company was founded in 1998 and is headquartered in Mountain View, California.

Alphabet Inc.

Revenue

EBIT

EBITDA

CapEx

Net Interest Income

Assets

Adjusted EBITDA

Gross Profit

Adjusted Net Income

Net Revenue

Net Income

Average Assets

Adjusted EBIT

Adjusted Revenue

Adjusted EBT

Adjusted Funds From Operations

Google Operating Income

Google Operating Income % Chg.

Google Operating Income Common Size

Google Services Operating Income

Google Services Operating Income % Chg.

Google Services Operating Income Common Size

Google Cloud Operating Income

Google Cloud Operating Income % Chg.

Google Cloud Operating Income Common Size

Other Bets Operating Income

Other Bets Operating Income % Chg.

Other Bets Operating Income Common Size

Corporate Operating Income

Corporate Operating Income % Chg.

Corporate Operating Income Common Size

Other EBIT

Other EBIT % Chg.

Other EBIT Common Size

Total EBIT

Total EBIT Common Size

Total EBIT % Chg.

Traffic Acquisition Costs

Traffic Acquisition Costs % Chg.

Paid Clicks Change

Paid Clicks Change % Chg.

Cost-per-Click Change

Cost-per-Click Change % Chg.

Impressions Change

Impressions Change % Chg.

Cost-per-Impression Change

Cost-per-Impression Change % Chg.

Revenue Backlog

Revenue Backlog % Chg.

Key Performance Indicators

United States Revenue

United States Revenue % Chg.

United States Revenue Common Size

EMEA Revenue

EMEA Revenue % Chg.

EMEA Revenue Common Size

APAC Revenue

APAC Revenue % Chg.

APAC Revenue Common Size

Other Americas Revenue

Other Americas Revenue % Chg.

Other Americas Revenue Common Size

Hedging Gains

Hedging Gains % Chg.

Hedging Gains Common Size

Other Revenue by Geography

Other Revenue by Geography % Chg.

Other Revenue by Geography Common Size

Total Revenue by Geography

Total Revenue by Geography Common Size

Total Revenue by Geography % Chg.

Revenue by Geography

Google Properties Revenue

Google Properties Revenue % Chg.

Google Properties Revenue Common Size

Google Search and Other Revenue

Google Search and Other Revenue % Chg.

Google Search and Other Revenue Common Size

YouTube Ads Revenue

YouTube Ads Revenue % Chg.

YouTube Ads Revenue Common Size

Google Network Revenue

Google Network Revenue % Chg.

Google Network Revenue Common Size

Google Subscriptions, Platforms, and Devices Revenue

Google Subscriptions, Platforms, and Devices Revenue % Chg.

Google Subscriptions, Platforms, and Devices Revenue Common Size

Google Cloud Revenue

Google Cloud Revenue % Chg.

Google Cloud Revenue Common Size

Other Bets Revenue

Other Bets Revenue % Chg.

Other Bets Revenue Common Size

Total Revenue

Total Revenue Common Size

Total Revenue % Chg.

Metric	LTM	Dec '24	Dec '23
Google Properties Revenue	—	—	—
Google Search and Other Revenue	215,493	198,084	175,033
YouTube Ads Revenue	39,457	36,147	31,510
Google Network Revenue	29,918	30,359	31,312
Google Subscriptions, Platforms, and Devices Revenue	46,085	40,340	34,688
Google Cloud Revenue	52,996	43,229	33,088
Other Bets Revenue	1,567	1,648	1,527
Hedging Gains	-39	211	236
Total Revenue	385,477	350,018	307,394

Metric	LTM	Dec '24	Dec '23
United States Revenue	186,160	170,447	146,286
EMEA Revenue	112,280	102,127	91,038
APAC Revenue	64,309	56,815	51,514
Other Americas Revenue	22,767	20,418	18,320
Hedging Gains	-39	211	236
Other Revenue by Geography	—	—	—
Total Revenue by Geography	385,477	350,018	307,394

Metric	LTM	Dec '24	Dec '23
Google Operating Income	—	—	—
Google Services Operating Income	132,108	121,263	95,858
Google Cloud Operating Income	10,690	6,112	1,716
Other Bets Operating Income	-5,072	-4,444	-4,095
Corporate Operating Income	-13,649	-10,541	-9,186
Other EBIT	—	—	—
Total EBIT	124,077	112,390	84,293

Metric	LTM	Dec '24	Dec '23
Traffic Acquisition Costs	58,177	54,900	50,886
Paid Clicks Change	—	5%	7%
Cost-per-Click Change	—	7%	1%
Impressions Change	—	-11%	-5%
Cost-per-Impression Change	—	10%	—
Revenue Backlog	157,700	93,200	74,100