Intuit Inc. Website

Intuit Inc.

NasdaqGS-INTU

Company Overview

Intuit Inc. provides financial management and compliance products and services for consumers, small businesses, self-employed, and accounting professionals in the United States, Canada, and internationally. The company operates in four segments: Small Business & Self-Employed, Consumer, Credit Karma, and ProConnect. The Small Business & Self-Employed segment provides QuickBooks online services and desktop software solutions comprising QuickBooks Online Advanced, a cloud-based solution; QuickBooks Enterprise, a hosted solution; QuickBooks Self-Employed solution; QuickBooks Commerce, a solution for product-based businesses; QuickBooks Online Accountant and QuickBooks Accountant Desktop Plus solutions; and payroll solutions, such as online payroll processing, direct deposit of employee paychecks, payroll reports, electronic payment of federal and state payroll taxes, and electronic filing of federal and state payroll tax forms. This segment also offers payment-processing solutions, including credit and debit cards, Apple Pay, and ACH payment services; QuickBooks Cash business bank account; and financial supplies and financing for small businesses. The Consumer segment provides TurboTax income tax preparation products and services; and personal finance. The Credit Karma segment offers consumers with a personal finance platform that provides personalized recommendations of home, auto, and personal loans, as well as credit cards and insurance products. The ProConnect segment provides Lacerte, ProSeries, and ProFile desktop tax-preparation software products; and ProConnect Tax Online tax products, electronic tax filing service, and bank products and related services. It sells products and services through various sales and distribution channels, including multi-channel shop-and-buy experiences, websites and call centers, mobile application stores, and retail and other channels. The company was founded in 1983 and is headquartered in Mountain View, California.

  • Name

    Intuit Inc.

  • CEO

    Sasan K. Goodarzi

  • Website

    www.intuit.com

  • Sector

    Software

  • Year Founded

    1983

Company Statistics

Profile

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Bulls Say

  • Synergies between Credit Karma and TurboTax should continue to deepen, which drives additional cross-sell opportunities for Intuit’s personal finance platform.

  • Intuit Enterprise Suite, powered by QuickBooks and Mailchimp, is a unique product that should drive Intuit’s online ecosystems growth as the company penetrates midmarket.

  • Intuit’s done-for-you products, like TurboTax Live, give the company additional runway to lift average revenue per customer.

Bears Say

  • TurboTax could face material headwinds if a government-sponsored free tax filing program gains traction in the US.

  • Intuit Enterprise Suite is still in the early stages of its build-out process, requiring continued investments from Intuit both on the product and marketing end.

  • Other small business accounting software competitors like Xero are looking to expand into the US market, leading to stronger competitive pressure on QuickBooks’ lower-end products.

Source: Morningstar Analysis - Nov 21, 2025

What's happening

Nov 5, 2025 - Dec 5, 2025

Intuit Inc. Faces Headwinds Amid Mixed Market Sentiment

  • VP Hotz's share acquisition initially boosted confidence but was quickly overshadowed by bearish market reactions.
  • CEO discussions on AI integration revealed operational challenges despite strong revenue growth.
  • Shareholder filings to sell substantial shares added pressure, leading to mixed analyst reviews.

Over the past month, Intuit Inc. (INTU) experienced a decline of 2.0%, significantly underperforming relative to the S&P 500's return of 1.3%. This performance gap reflects broader trends where INTU struggled amid various bearish sentiments and mixed market reactions. The stock reached a notable low during this period, trading at $633.38 on November 26, marking its lowest point in nearly seven months.

The month began with some positive sentiment as VP Hotz acquired shares, signaling confidence in the company's future prospects; however, this optimism was soon overshadowed by significant bearish events shortly thereafter. On November 26, CEO discussions about AI integration highlighted operational challenges while revealing that despite impressive revenue growth of 18% for Q1 fiscal year 2026, there were concerns regarding operating income not meeting expectations due to heavy investments in AI and product development.

Additionally, shareholder filings indicating plans to sell substantial shares added pressure on the stock’s performance around December 4th. Analysts reacted negatively; while some maintained "buy" ratings based on solid financial results—reporting an adjusted EPS surpassing estimates—others downgraded their outlooks due to recent trends and cautious guidance adjustments reflecting uncertainty moving forward.

Despite these challenges, Intuit reported strong quarterly earnings earlier in the month driven by robust growth within its QuickBooks ecosystem and strategic partnerships aimed at enhancing service offerings through AI capabilities. However, investor sentiment remained volatile as economic pressures affecting lower-income consumers persisted alongside rising credit delinquencies.

Overall, Intuit Inc.’s performance over this one-month period illustrates significant struggles against both macroeconomic headwinds and internal operational hurdles leading to its underperformance compared to both the S&P 500 index and Information Technology sector benchmarks; specifically showing an underperformance of -3.2% relative to the S&P's gains and -1.0% against XLK sector movements.

NasdaqGS:INTU