Marriott International, Inc. Website

Marriott International, Inc.

NasdaqGS-MAR

Company Overview

Marriott International, Inc. operates, franchises, and licenses hotel, residential, and timeshare properties worldwide. The company operates through U.S. and Canada, and International segments. It operates its properties under the JW Marriott, The Ritz-Carlton, Ritz-Carlton Reserve, W Hotels, The Luxury Collection, St. Regis, EDITION, Bulgari, Marriott Hotels, Sheraton, Delta Hotels, Marriott Executive Apartments, Marriott Vacation Club, Westin, Renaissance, Le Méridien, Autograph Collection, Gaylord Hotels, Tribute Portfolio, Design Hotels, Courtyard, Residence Inn, Fairfield by Marriott, SpringHill Suites, Four Points, TownePlace Suites, Aloft, AC Hotels by Marriott, Protea Hotels, Element, and Moxy brand names. As of February 15, 2022, it operated approximately 7,989 properties under 30 hotel brands in 139 countries and territories. Marriott International, Inc. was founded in 1927 and is headquartered in Bethesda, Maryland.

  • Name

    Marriott International, Inc.

  • CEO

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  • Website

    www.marriott.com

  • Sector

    Hotels, Restaurants and Leisure

  • Year Founded

    1927

Company Statistics

Profile

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Dividends

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Bulls Say

  • Marriott is positioned to benefit from its expanding presence geographically and across price points, with its recent brand launches, Spark (midscale) and StudioRes (extended-stay).

  • Marriott's leading procurement, marketing, technology, loyalty, and distribution scale drives its unit growth well above the industry's.

  • Marriott has a high exposure to recurring managed and franchised fees, which have high switching costs and generate strong ROICs.

Bears Say

  • Independent hotels and home and vacation rentals present a competitive threat, and the advancement of technology and its use by next-generation travelers increase the access and awareness of these properties.

  • Marriott faces direct competition for hotel owners from several other hotel operators, some of which have a higher revenue share in certain segments.

  • Marriott's North American hotels represent 62% of its rooms, exposing the company to an economic downturn in North America and the US to a greater extent than competitors.

Source: Morningstar Analysis - Nov 04, 2025

What's happening

Nov 20, 2025 - Dec 20, 2025

Marriott International Inc. Sees Strong Stock Surge Amid Strategic Developments

  • Goldman Sachs upgraded Marriott from Neutral to Buy, boosting investor confidence.
  • A partnership with Palm Hills Developments enhances international market presence.
  • Despite some bearish pressures, strategic initiatives led to robust performance.

Over the past month, Marriott International Inc. (MAR) experienced a significant increase of 9.1% in its stock price, outperforming the S&P 500's return of 2.7%. This notable performance reflects MAR's strong market position and positive investor sentiment driven by key developments.

A critical event occurred on December 15 when Goldman Sachs upgraded MAR from Neutral to Buy with a new price target of $345. This upgrade coincided with the announcement of a partnership with Palm Hills Developments for The St. Regis Palm Hills in Cairo, which bolstered Marriott’s international footprint and contributed positively to investor confidence during this period.

However, there were also bearish pressures affecting the stock's trajectory. On December 4, management indicated that fourth-quarter revenue per available room (RevPAR) was likely at the lower end of guidance due to challenges primarily in the U.S., leading to declines as investors reacted negatively to these projections. Nevertheless, subsequent announcements regarding strategic expansions and partnerships helped mitigate losses and restore optimism among investors.

Insider trading activity raised concerns when an officer filed to sell shares shortly after positive developments; however, this did not overshadow earlier bullish momentum created by upgrades and expansion plans. Ongoing legal disputes concerning land use for luxury accommodations added complexity but did not significantly deter overall growth trends.

Overall, while there were moments of bearish sentiment linked mainly to operational forecasts throughout December—especially early in the month—Marriott’s strategic initiatives ultimately resulted in robust performance relative both to broader market indices like S&P 500 and its sector peers within Consumer Discretionary (XLY). Specifically, MAR outperformed its sector by an impressive margin of 54.8%.

NasdaqGS:MAR