MercadoLibre, Inc.
NasdaqGS-MELI
Company Overview
MercadoLibre, Inc. operates online commerce platforms in Latin America. It operates Mercado Libre Marketplace, an automated online commerce platform that enables businesses, merchants, and individuals to list merchandise and conduct sales and purchases online; and Mercado Pago FinTech platform, a financial technology solution platform, which facilitates transactions on and off its marketplaces by providing a mechanism that allows its users to send and receive payments online, as well as allows users to transfer money through their websites or on the apps. The company also offers Mercado Fondo that allows users to invest funds deposited in their Mercado Pago accounts; Mercado Credito, which extends loans to certain merchants and consumers; and Mercado Envios logistics solution that enables sellers on its platform to utilize third-party carriers and other logistics service providers, as well as fulfillment and warehousing services for sellers. In addition, it provides Mercado Libre Classifieds, an online classified listing service, where users can list and purchase motor vehicles, real estate, and services; Mercado Libre Ads, an advertising platform, which enables large retailers and brands to promote their products and services on the Internet; and Mercado Shops, an online storefronts solution that enables users to set-up, manage, and promote their own digital stores. MercadoLibre, Inc. was incorporated in 1999 and is headquartered in Montevideo, Uruguay.
Name
MercadoLibre, Inc.
CEO
Marcos Eduardo Galperín
Website
www.mercadolibre.com
Sector
Broadline Retail
Year Founded
1999
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Bulls Say
Surging digital payment adoption and increasing acceptance of online shopping should support a durable secular growth narrative for MercadoLibre.
The scaling of a first-party sales business allows MercadoLibre to compete more effectively during key holiday seasons, with strategic discounts of anchor products.
Consumer and small-business lending addresses a key pain point in traditional financial-service offerings while tying merchants and customers more closely to the MercadoLibre platform.
Bears Say
Stout competition among fintech players could result in lower than expected growth or net interest margin after losses in consumer, merchant, and credit card product lines for Mercado Pago.
Worsening macroeconomic pressure in Argentina could drive increasing foreign exchange losses or even disaggregation of that market in an extreme case, although recent trends have been more positive.
Linguistic, trade, and cultural idiosyncrasies complicate cross-border selling in the region, resulting in the maintenance of separate marketplace properties in each country.
What's happening
Nov 13, 2025 - Dec 13, 2025
MercadoLibre Faces Mixed Sentiment Amid Operational Challenges and Record Sales
- MercadoLibre's partnership with Agility Robotics for humanoid integration raised concerns about costs and effectiveness.
- Record sales during El Buen Fin showcased strong operational performance despite market pressures.
- Social media sentiment remains optimistic regarding long-term growth in Latin America, particularly in fintech adoption.
Over the past month, MercadoLibre Inc (MELI) experienced a decline of 4.1%, underperforming relative to the S&P 500's slight drop of 0.2%. This performance gap reflects broader market challenges alongside specific company-related issues that have affected investor sentiment. Notably, MELI faced significant bearish pressure due to discussions surrounding its operational strategies and external factors impacting its stock price.
The most pronounced negative sentiment stemmed from reports about MercadoLibre's partnership with Agility Robotics aimed at integrating humanoid robots into fulfillment centers. While this initiative sought to enhance productivity and safety, skepticism arose regarding potential costs and effectiveness, leading to notable drops in stock value throughout the month. Concerns also emerged about the company's ability to sustain growth amidst competitive pressures within Latin America's e-commerce sector.
Conversely, there were bullish developments that provided some support for MELI’s stock during this period. The company reported record sales during key shopping events like El Buen Fin, processing over 3,000 purchases per minute while achieving rapid delivery times. Analysts maintained positive outlooks; BTIG reaffirmed a "buy" rating while Barclays adjusted their price target upward based on strong revenue growth metrics despite missing earnings expectations.
Social media discussions indicated an optimistic view among investors regarding MELI’s long-term prospects as well. Posts highlighted accelerated growth in Chile and Colombia along with increasing fintech user adoption rates across Latin America—factors contributing positively to future revenue potential. However, these bullish sentiments struggled against persistent bearish narratives concerning overall market conditions and internal strategic decisions.
Ultimately, while MercadoLibre demonstrated resilience through impressive sales figures amid challenging circumstances, it fell short compared to broader market indices like the S&P 500 by approximately 3.9%. Despite these hurdles within its operational landscape leading to fluctuations in performance metrics over time—particularly against competitors—the company still managed to outperform the Consumer Discretionary (XLY) sector by an impressive margin of 45.2%.