RevenueLTMDec '24Dec '23Dec '22Dec '21Dec '20Dec '19Dec '18Dec '17Dec '16Dec '15Dec '14Dec '13Dec '12

United States and Canada Advertising Revenue

80,617

—

—

Europe Advertising Revenue

44,119

—

—

Asia-Pacific Advertising Revenue

36,404

—

—

Rest of World Advertising Revenue

23,680

—

—

Advertising Revenue

184,820

160,633

131,948

Other Segment Revenue

2,302

1,722

1,058

Family of Apps Revenue

187,122

162,355

133,006

Reality Labs Revenue

2,335

2,146

1,896

Total Revenue

189,457

164,501

134,902

Revenue by GeographyLTMDec '24Dec '23Dec '22Dec '21Dec '20Dec '19Dec '18Dec '17Dec '16Dec '15Dec '14Dec '13Dec '12

United States and Canada Revenue

74,333

63,207

52,888

Europe Revenue

43,914

38,361

31,210

Asia-Pacific Revenue

50,888

45,009

36,154

Rest of World Revenue

20,323

17,924

14,650

Other Revenue by Geography

-1

—

—

Total Revenue by Geography

189,457

164,501

134,902

Revenue by GeographyLTMDec '24Dec '23Dec '22Dec '21Dec '20Dec '19Dec '18Dec '17Dec '16Dec '15Dec '14Dec '13Dec '12

United States and Canada (Revenue-Generating Activity Location) Revenue

82,510

—

—

Europe (Revenue-Generating Activity Location) Revenue

44,983

—

—

Asia-Pacific (Revenue-Generating Activity Location) Revenue

37,322

—

—

Rest of World (Revenue-Generating Activity Location) Revenue

24,642

—

—

Total Revenue by Geography

189,457

164,501

134,902

EBITLTMDec '24Dec '23Dec '22Dec '21Dec '20Dec '19Dec '18Dec '17Dec '16Dec '15Dec '14Dec '13Dec '12

Family of Apps Operating Income

100,035

87,109

62,871

Reality Labs Operating Income

-18,139

-17,729

-16,120

Total EBIT

81,895

69,380

46,751

Key Performance IndicatorsLTMDec '24Dec '23Dec '22Dec '21Dec '20Dec '19Dec '18Dec '17Dec '16Dec '15Dec '14Dec '13Dec '12

Family Daily Active People (DAP)

3,540

3,350

3,190

Family Monthly Active People (MAP)

—

—

3,980

Worldwide Ad Impressions Delivered Percentage Change

—

11%

28%

Worldwide Average Price per Ad Percentage Change

—

10%

-9%

United States and Canada Daily Active Users (DAU)

—

—

205

Europe Daily Active Users (DAU)

—

—

308

Asia-Pacific Daily Active Users (DAU)

—

—

914

Rest of World Daily Active Users (DAU)

—

—

683

Total Daily Active Users (DAU)

—

—

2,110

United States and Canada Monthly Active Users (MAU)

—

—

272

Europe Monthly Active Users (MAU)

—

—

408

Asia-Pacific Monthly Active Users (MAU)

—

—

1,367

Rest of World Monthly Active Users (MAU)

—

—

1,018

Total Monthly Active Users (MAU)

—

—

3,065

Worldwide Average Revenue per User (ARPU)

—

—

44.6

Family Average Revenue per Person (Post-FY2023 Reporting) (ARPP)

—

49.6

43.2