Monster Beverage Corporation Website

Monster Beverage Corporation

NasdaqGS-MNST

Company Overview

Monster Beverage Corporation, through its subsidiaries, engages in development, marketing, sale, and distribution of energy drink beverages and concentrates in the United States and internationally. The company operates through three segments: Monster Energy Drinks, Strategic Brands, and Other. It offers carbonated energy drinks, non-carbonated, ready-to-drink iced teas, lemonades, juice cocktails, single-serve juices and fruit beverages, ready-to-drink dairy and coffee drinks, energy drinks, sports drinks and single-serve still waters, and sodas that are considered natural, sparkling juices, and flavored sparkling beverages. The company sells its products to bottlers, full-service beverage distributors, as well as sells directly to retail grocery and speciality chains, wholesalers, club stores, mass merchandisers, convenience chains, drug stores, foodservice customers, value stores, e-commerce retailers, and the military; and concentrates and/or beverage bases to authorized bottling and canning operations. It provides its products under the Monster Energy, Monster Energy Ultra, Monster Rehab, Monster Energy Nitro, Java Monster, Muscle Monster, Espresso Monster, Punch Monster, Juice Monster, Monster Hydro Energy Water, Monster Hydro Super Sport, Monster HydroSport Super Fuel, Monster Super Fuel, Monster Dragon Tea, Reign Total Body Fuel, and Reign Inferno Thermogenic Fuel, as well as NOS, Full Throttle, Burn, Mother, Nalu, Ultra Energy, Play and Power Play (stylized), Relentless, BPM, BU, Gladiator, Samurai, Live+, Predator, Fury, and True North brands. The company was formerly known as Hansen Natural Corporation and changed its name to Monster Beverage Corporation in January 2012. Monster Beverage Corporation was founded in 1985 and is headquartered in Corona, California.

  • Name

    Monster Beverage Corporation

  • CEO

    Hilton H. Schlosberg

  • Website

    www.monsterbevcorp.com

  • Sector

    Beverages

  • Year Founded

    1985

Company Statistics

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Bulls Say

  • Strong energy drink demand, coupled with Monster’s strong innovation pipeline, bodes well for high-single-digit top-line growth in the coming years.

  • Monster has broadened its appeal to health-conscious consumers with better-for-you drinks, including zero-sugar, zero-calorie offerings and beverages containing only natural ingredients.

  • Its recent success with Ultra zero-sugar offerings, coupled with the planned launch of FLRT that focuses on female consumers, should help Monster broaden the addressable market and further expand volume share in the US.

Bears Say

  • Regulatory scrutiny and administrative restrictions in the US and Europe will likely persist and erode Monster’s brand intangibles and retail demand.

  • PepsiCo and Keurig Dr Pepper have both stepped up investments in the energy drink category, posing threats to Monster’s dominance in North America.

  • The firm faces an uphill battle to advance its single-digit volume share in Asia-Pacific (35% of global energy drink demand) given stiff competition from Red Bull’s sister company T.C. Pharmaceutical and other well-established local brands.

Source: Morningstar Analysis - Dec 03, 2025

What's happening

Nov 13, 2025 - Dec 13, 2025

Monster Beverage Corp Surges Amid Analyst Optimism and Strategic Moves

  • Positive analyst ratings have bolstered investor confidence in Monster Beverage Corp.
  • Insider transactions reflect executive optimism regarding the company's future prospects.
  • Despite some bearish pressures, overall trends indicate strong support from analysts and executives.

Over the past month, Monster Beverage Corp (MNST) experienced a notable stock movement of 5.0%, significantly outperforming the S&P 500's return of -0.2%. This performance also exceeded that of the Consumer Staples sector (XLP) by 2.2%. The bullish sentiment surrounding MNST was largely driven by positive analyst ratings and strategic company events.

On December 3, BMO Capital maintained its Market Perform rating while raising its price target to $73. Piper Sandler echoed this optimism with an Overweight rating and increased its target from $75 to $85 following a successful investor day. Insights from this meeting indicated a favorable outlook for growth in 2026, reinforcing confidence among investors regarding MNST's future performance.

However, bearish pressures were noted earlier in December when concerns arose over rising aluminum prices and import tariffs affecting profit margins across beverage companies like Monster, despite reporting third-quarter revenue of $2.20 billion—a year-over-year increase. Analysts highlighted these challenges but acknowledged improving global share momentum for MNST while monitoring demand outlooks related to new pricing models.

In mid-November, significant insider transactions reflected executive confidence in the company's prospects; notably, CEO Hilton Schlosberg exercised options to purchase large quantities of shares at favorable prices around November 11th before seeing the stock reach an all-time high during pre-market hours on November 17th. These actions likely contributed positively to market sentiment leading up to key events such as the investor meeting scheduled for early December.

Despite some negative commentary suggesting competitors might be more attractive investments compared to MNST towards mid-November, overall trends indicated strong support from analysts and executives alike throughout this period. The combination of strategic initiatives and robust financial results positioned Monster Beverage favorably against broader market trends during this timeframe.

NasdaqGS:MNST