Ulta Beauty, Inc. Website

Ulta Beauty, Inc.

NasdaqGS-ULTA

Company Overview

Ulta Beauty, Inc. operates as a retailer of beauty products in the United States. The company's stores offer cosmetics, fragrances, skincare and haircare products, bath and body products, and salon styling tools; professional hair products; salon services, including hair, skin, makeup, and brow services; and nail services. It also provides its private label products, such as the Ulta Beauty Collection branded cosmetics, skincare, and bath products, as well as Ulta Beauty branded products; and the Ulta Beauty branded gifts. As of March 10, 2022, the company operated 1,308 retail stores across 50 states. It also distributes its products through its website ulta.com; and mobile applications. The company was formerly known as Ulta Salon, Cosmetics & Fragrance, Inc. and changed its name to Ulta Beauty, Inc. in January 2017. Ulta Beauty, Inc. was incorporated in 1990 and is based in Bolingbrook, Illinois.

  • Name

    Ulta Beauty, Inc.

  • CEO

    Kecia L. Steelman

  • Website

    www.ulta.com

  • Sector

    Specialty Retail

  • Year Founded

    1990

Company Statistics

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Bulls Say

  • As the largest specialty beauty retailer in the US, Ulta has access to leading brands and exclusive products. Its merchandising encourages frequent store visitation and draws shoppers from department stores.

  • Ulta's loyalty program of 45 million active members provides it with a key advantage over other sellers of beauty products. Ulta can use consumer data to improve its marketing, merchandising, and e-commerce.

  • Ulta benefits from rising consumer interest in beauty and wellness and the proliferation of innovative products with high price points.

Bears Say

  • Beauty products are available through many retail channels, putting Ulta in competition with the largest retailers in the US. Ulta has been negatively affected by Sephora's partnership with Kohl's and Amazon's big push into beauty.

  • Ulta has no control over consumer spending on beauty or product releases from major producers, but these factors can affect its sales.

  • Ulta's sales growth has slowed from peak levels as it has become much larger and opportunities for new US stores diminish.

Source: Morningstar Analysis - Dec 05, 2025

What's happening

Nov 6, 2025 - Dec 6, 2025

Ulta Beauty Inc. Surges with Strong Earnings and Strategic Growth

  • Ulta Beauty Inc. reported a net income of $230.9 million for the third quarter, significantly exceeding Wall Street expectations.
  • Comparable sales increased by 6.3%, driven by higher average ticket sizes and transaction volumes across all channels, including e-commerce.
  • The company raised its fiscal year EPS guidance to between $25.20 and $25.50, reflecting confidence in ongoing growth.

Over the past month, Ulta Beauty Inc.'s stock experienced a notable increase of 15.1%. This performance significantly outpaced the S&P 500's return of just 1.2%. The robust stock movement was primarily fueled by strong third-quarter earnings announced on December 5, which revealed sales reaching $2.86 billion—a year-on-year increase of 12.9%. These results surpassed analysts' expectations and underscored the company's effective strategies in driving revenue.

The positive sentiment surrounding Ulta was further enhanced by an impressive rise in comparable sales of 6.3%. This growth stemmed from both an increase in average ticket size and transaction volume during the quarter, indicating organic expansion across various channels including e-commerce platforms. Analysts have highlighted that Ulta's ongoing expansion strategy is yielding positive results through new store openings that contribute to revenue streams at a rate surpassing broader retail sector averages.

Prior to the earnings announcement on December 4, bearish sentiments had emerged as analysts speculated about potential outcomes based on previous trends; however, these concerns quickly dissipated following the favorable results announcement that day which triggered a surge in ULTA’s stock price during after-hours trading—an immediate reflection of investor optimism.

Despite minor fluctuations leading up to earnings reports due to market caution around anticipated results, ULTA maintained an upward trajectory throughout this period capitalizing on holiday shopping momentum with strategic promotions reminiscent of successful prior years during peak seasons like Black Friday.

Ulta Beauty Inc.'s impressive financial performance not only demonstrated its resilience but also highlighted its ability to adapt within a competitive landscape while achieving substantial gains relative to peers in the Consumer Discretionary sector—outperforming it by an impressive margin of 65.5%.

NasdaqGS:ULTA