Company Overview

H & M Hennes & Mauritz AB (publ) provides clothing, accessories, footwear, cosmetics, home textiles, and homeware for women, men, teenagers, children, and babies worldwide. It offers sportswear, shoes, bags, beauty products, and ready-to-wear; and interior products, including bed linens, dinnerware, textiles, furniture, and lighting. The company provides its products under the H&M, H&M HOME, COS, & Other Stories, Monki, Weekday, ARKET, Afound, Singular Society, Treadler, Creator Studio, and Sellpy brands. As of November 30, 2021, the company had 54 online markets and approximately 4,801 stores in 75 markets, including franchise markets. H & M Hennes & Mauritz AB (publ) was founded in 1947 and is headquartered in Stockholm, Sweden.

  • Name

    H & M Hennes & Mauritz AB (publ)

  • CEO

    Daniel Erver

  • Website

    hmgroup.com

  • Sector

    Specialty Retail

  • Year Founded

    1943

Company Statistics

Profile

  • Market Cap

  • EV

  • Shares Out

  • Revenue

  • Employees

Margins

  • Gross

  • EBITDA

  • Operating

  • Pre-Tax

  • Net

  • FCF

Returns (5Yr Avg)

  • ROA

  • ROTA

  • ROE

  • ROCE

  • ROIC

Valuation (TTM)

  • P/E

  • P/B

  • EV/Sales

  • EV/EBITDA

  • P/FCF

  • EV/Gross Profit

Valuation (NTM)

  • Price Target

  • P/E

  • PEG

  • EV/Sales

  • EV/EBITDA

  • P/FCF

Financial Health

  • Cash

  • Net Debt

  • Debt/Equity

  • EBIT/Interest

Growth (CAGR)

  • Rev 3Yr

  • Rev 5Yr

  • Rev 10Yr

  • Dil EPS 3Yr

  • Dil EPS 5Yr

  • Dil EPS 10Yr

  • Rev Fwd 2Yr

  • EBITDA Fwd 2Yr

  • EPS Fwd 2Yr

  • EPS LT Growth Est

Dividends

  • Yield

  • Payout

  • DPS

  • DPS Growth 3Yr

  • DPS Growth 5Yr

  • DPS Growth 10Yr

  • DPS Growth Fwd 2Yr

Bulls Say

  • H&M benefits from scale advantages against smaller peers as one of the largest global apparel suppliers.

  • H&M's brand recognition can help scale online business and loyalty club memberships quickly. Online customer data can feed through into design and merchandising process quicker than most big pure-play online peers thanks to vertical integration.

  • Initiatives, such as radio-frequency ID, artificial intelligence for trend detections, and personalised assortment online and nearshoring should help reduce lead times and improve sales.

Bears Say

  • H&M may be too slow in trimming its store base, which could present a drag on profitability as business shifts online and store productivity falls.

  • H&M faces competition from an increasing number of global and regional fast-fashion firms.

  • Given the low-price positioning, input cost inflation and operating investments (into technology) would be more likely to hit the margin than to be passed on to consumers.

Source: Morningstar Analysis - Dec 04, 2025
OM:HM B