Kweichow Moutai Co., Ltd.
SHSE-600519
Company Overview
Kweichow Moutai Co., Ltd. produces and sells wine and liquor products in China and internationally. It offers aged, ordinary, and other Maotai liquor products. Kweichow Moutai Co., Ltd. was founded in 1999 and is based in Renhuai, China.
Name
Kweichow Moutai Co., Ltd.
CEO
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Website
www.moutaichina.com
Sector
Beverages
Year Founded
1999
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Bulls Say
Kweichow Moutai’s iconic status in Chinese drinking culture is extremely difficult for its competitors to duplicate, giving it strong pricing power, the benefits of which are reflected in its industry-leading profitability.
With disposable income rising, individual consumer demand for Moutai products is likely to improve. We expect demand from the mass market to drive revenue growth during the next few years.
The company’s decision to roll out direct sales points and the launch of its e-commerce platform will help it target the mass market more efficiently than its competitors.
Bears Say
China's anticorruption campaign could add pressure to Moutai’s revenue growth.
Moutai’s long-term growth will likely slow, given the high base, changes in demographic structure and the drinking habits of the younger generation.
A broader economic slowdown could affect demand for all high-end baijiu products, including Moutai.