Sony Group Corporation Website

Sony Group Corporation

TSE-6758

Company Overview

Sony Group Corporation designs, develops, produces, and sells electronic equipment, instruments, and devices for the consumer, professional, and industrial markets in Japan, the United States, Europe, China, the Asia-Pacific, and internationally. The company distributes software titles and add-on content through digital networks; network services related to game, video, and music content; and home and portable game consoles, packaged software, and peripheral devices. It also develops, produces, markets, and distributes recorded music; publishes music; and produces and distributes animation titles, game applications, and various services for music and visual products. In addition, the company produces, acquires, and distributes live-action and animated motion pictures for theatrical release, as well as scripted and animated series, unscripted reality or light entertainment, daytime serials, game shows, television movies, and miniseries and other television programs; operates a visual effects and animation unit; manages a studio facility; and operates television and digital networks, and post-production facilities. Further, it researches, develops, designs, produces, markets, distributes, sells, and services televisions, and video and sound products; interchangeable lens, compact digital, and consumer and professional video cameras; projectors and medical equipment; mobile phones, tablets, accessories, and applications; and metal oxide semiconductor image sensors, charge-coupled devices, integration systems, and other semiconductors. Additionally, it offers Internet broadband network services; recording media, and storage media products; and life and non-life insurance, banking, and other services, as well as creates and distributes content for PCs and mobile phones. The company was formerly known as Sony Corporation and changed its name to Sony Group Corporation in April 2021. Sony Group Corporation was incorporated in 1946 and is headquartered in Tokyo, Japan.

  • Name

    Sony Group Corporation

  • CEO

    Hiroki Totoki

  • Website

    www.sony.com

  • Sector

    Household Durables

  • Year Founded

    1946

Company Statistics

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Bulls Say

  • PlayStation VR 2 will not only be used for games, but will also be a breakthrough mode of entertainment for media such as movies, music, and sports, and will deliver new demand to the PlayStation ecosystem.

  • Diffusion of the multi-camera technology on handsets, and new demand from the automotive industry, will boost demand for image sensors, from which Sony will benefit.

  • While tough competition in the electronics industry will continue, the capable management team can control the risk.

Bears Say

  • Digital appliance businesses, especially handset businesses, are extremely competitive, and so Sony will be unable to achieve excess returns from them in the long run.

  • Because of overcapacity and depreciation of the US dollar, Sony will fail to regain profitability in the image sensor business.

  • As the PlayStation 5 and PlayStation VR 2 are too expensive, people will be more interested in the AR experience provided on smartphones.

Source: Morningstar Analysis - Nov 13, 2025

What's happening

Nov 6, 2025 - Dec 6, 2025

Sony Group Corp: Navigating Challenges Amid Strong Financial Performance

  • Sony reported second-quarter earnings that exceeded expectations, with earnings per share at $0.351 and revenues of $21.1 billion.
  • The company raised its full-year revenue guidance from $80.9 billion to approximately $82.8 billion due to strong demand for PlayStation products and solid performances in its music and semiconductor divisions.
  • Despite facing competitive pressures and regulatory concerns, analysts upgraded their ratings on SONY stock to buy based on confidence in its diverse business operations.

Over the past month, Sony Group Corp's stock experienced a slight decline of 0.2%, underperforming compared to the S&P 500's return of 1.2%. This performance indicates that SONY lagged by 1.4% relative to the broader market during this period; however, several significant bullish events positively influenced investor sentiment.

On November 11th, Sony announced robust financial results for its second quarter ending September 30, surpassing expectations with earnings per share at $0.351 and revenues reaching $21.1 billion—above forecasts of $20 billion. Following this announcement, the company raised its full-year revenue guidance from $80.9 billion to approximately $82.8 billion due to strong demand for PlayStation products along with solid performances in both music and semiconductor divisions; consequently, SONY’s stock price increased by over 5%, reflecting heightened investor confidence.

In addition to these positive financial disclosures, around November 24th various brokerages provided upgrades for Sony’s stock rating towards buy recommendations based on growing optimism regarding SONY's diverse business operations across electronics and entertainment sectors.

However, not all developments were favorable as some bearish sentiments emerged during this period; reports surfaced on December 1st regarding plans by Sony Bank to issue a dollar-pegged stablecoin in the U.S., raising potential regulatory concerns among investors related to fintech competition within traditional banking services.

Furthermore, competitive pressures intensified when Valve announced plans for competitively priced hardware aimed at challenging both Microsoft and Sony in the gaming sector around mid-November; such announcements often create uncertainty among investors about market positioning strategies moving forward.

Overall trends indicate that while SONY faced challenges reflected through some bearish sentiments throughout November into early December—particularly concerning competitive threats—the company maintained strong fundamentals supported by positive financial disclosures and strategic partnerships aimed at enhancing user engagement across platforms like PlayStation. Sony Group Corp outperformed the Consumer Discretionary (XLY) sector by 50.2%.

TSE:6758