BRP Inc. Website

BRP Inc.

TSX-DOO

Company Overview

BRP Inc., together with its subsidiaries, designs, develops, manufactures, distributes, and markets powersports vehicles and marine products in the United States, Canada, Europe, the Asia Pacific, Mexico, Austria, and internationally. The company operates through two segments, Powersports and Marine. It offers all-terrain, side-by-side, and three-wheeled vehicles; seasonal products, such as snowmobiles and personal watercraft; and engines for jet boats, outboards, karts, motorcycles, and recreational aircraft. The company also provides parts, accessories, and apparel, as well as other services. It sells its products through a network of independent dealers and distributors, as well as to original equipment manufacturers. The company was formerly known as J.A. Bombardier (J.A.B.) Inc. and changed its name to BRP Inc. in April 2013. BRP Inc. was founded in 1937 and is headquartered in Valcourt, Canada.

  • Name

    BRP Inc.

  • CEO

    Jose Boisjoli

  • Website

    www.brp.com

  • Sector

    Leisure Products

  • Year Founded

    1937

Company Statistics

Profile

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Margins

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Returns (5Yr Avg)

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Valuation (TTM)

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Valuation (NTM)

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Financial Health

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Growth (CAGR)

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Dividends

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Bulls Say

  • BRP has white-space opportunities to expand the business faster than we expect, particularly in the underpenetrated markets and some niches (like electric) of the year-round lines.

  • Demand from less exposed international markets and expansion into new markets like China could lead to demand growing faster than we forecast, which could raise utilization and productivity, leading to higher profitability.

  • Profit margins could tick up faster than we expect with a return to volume growth from the higher-margin, sizable off-road segment.

Bears Say

  • Protracted inflation in costs, including commodities, labor, or logistics, could weigh on profitability for longer than we currently anticipate.

  • BRP competes with some formidable brands, such as Polaris in the snowmobile and Honda in the ATV sector, which also have deep pockets for advertising and promotional spending.

  • Business depends on credit availability in wholesale and retail segments. The withdrawal of financing sources could prevent inventory from retailing quickly.

Source: Morningstar Analysis - Dec 04, 2025
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