adidas AG Website

adidas AG

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Company Overview

adidas AG, together with its subsidiaries, designs, develops, distributes, and markets athletic and sports lifestyle products worldwide. It offers footwear; apparel; and accessories and gear, such as bags and balls under the adidas brand. It sells its products through approximately 2,200 own-retail stores; mono-branded franchise stores and shop-in-shops; and wholesale and its e-commerce channels. The company was formerly known as adidas-Salomon AG and changed its name to adidas AG in June 2006. adidas AG was founded in 1920 and is headquartered in Herzogenaurach, Germany.

  • Name

    adidas AG

  • CEO

    Bjorn Gulden

  • Website

    www.adidas-group.com

  • Sector

    Textiles, Apparel and Luxury Goods

  • Year Founded

    1920

Company Statistics

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Bulls Say

  • Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales exceeded EUR 4 billion in 2024 and accounted for 18% of total sales.

  • Adidas’ sponsorships of leading teams and players in international football make it one of the most visible brands in the world.

  • Adidas has just below 10% share of China’s sportswear market, which is benefiting from the rapid growth of athletics in the country.

Bears Say

  • As a global business with more than 90% Asia-based production, Adidas faces additional expense from higher US tariffs. Moreover, a trade war and higher prices could depress consumer demand.

  • Adidas’ innovation has trailed some others in a sportswear market that has become increasingly competitive. Industry trends come and go at a rapid pace, putting great pressure on producers like Adidas to keep up.

  • Adidas had to terminate its Yeezy partnership in late 2022. Thus far, it has been unable to replace the lost Yeezy sales with any other lifestyle product line.

Source: Morningstar Analysis - Oct 30, 2025
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