Bayerische Motoren Werke Aktiengesellschaft
XTRA-BMW
Company Overview
Bayerische Motoren Werke Aktiengesellschaft, together with its subsidiaries, develops, manufactures, and sells automobiles and motorcycles, and spare parts and accessories worldwide. It operates through Automotive, Motorcycles, and Financial Services segments. The Automotive segment is involved in the development, manufacture, assembling, and sale of automobiles, spare parts, accessories, and mobility services under the BMW, MINI, and Rolls-Royce brands. This segment sells its products through independent and authorized dealerships. The Motorcycles segment develops, manufactures, assembles, and sells motorcycles and scooters under the BMW Motorrad brand name, as well as spare parts and accessories. The Financial Services segment engages in automobile leasing, retail and dealership financing, multi-brand fleet, customer deposit, and insurance activities; and the provision of fleet management services under the Alphabet brand. The company was founded in 1916 and is based in Munich, Germany.
Name
Bayerische Motoren Werke Aktiengesellschaft
CEO
Oliver Zipse
Website
www.bmwgroup.com
Sector
Automobiles
Year Founded
1916
Company Statistics
Profile
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Bulls Say
BMW’s globally recognized brand will continue to command pricing power for its electric vehicle ranges despite the rise of digital forward BEV auto OEMs.
The Neue Klasse range will offer a suite of hardware and software that exceeds expectations, improving what is currently available in the market from BEV rivals, allowing BMW to claw back lost market share in China and grow volumes across the rest of the world.
The company’s track record of solid execution will support ongoing superior profitability. Dynamic cost management and efficiencies will offset pricing pressure.
Bears Say
BMW’s product range is dominated by entry and core-level premium vehicles. “Affordable” luxury brands are more easily penetrable during a period of market fragmentation than high-end luxury, characterized by exclusivity.
Chinese consumers’ tastes and preferences are changing. Local brands are gaining popularity. Even with its upcoming product launches, BMW is unlikely to recover the share it lost.
Capital intensity will remain elevated in the future given the faster pace of technological evolution and increased competition, creating a step-change downward in the company’s ROIC.